The importance of having an online presence is quite different now than it was in the early 90’s. Even digital marketing and digital branding have had a significant evolution over the last 5 – 10 years. Consumers used to view the Internet as a sketchy marketplace; however, your organization is seen as more trustworthy and…
The way that businesses are advertising themselves has changed significantly over the course of the last 30+ years. There are new outlets, platforms, and terms being used due to the digitalization within the world of marketing nowadays. Digital marketing and digital branding being two of the most prominent ones. Digital branding is typically used to…
First impressions can last a lifetime. Nowadays, your brand must make a good first impression digitally. Marketing strategies have changed significantly throughout the decades. Why? Americans spend half of their day, typically more than 12 hours every day, interacting with media devices and immersed in technology. These devices can range from television, internet, desktop, radio,…
Do you have a social media marketing strategy for the rest of the year? How about for next year? What exactly do you know about social media marketing? Your social media marketing is the process of gaining attention and/or traffic through any and all of your social media platforms. From the planning of what…
As a small or medium-sized business owner, you have to wear multiple hats throughout the day. You are leading the way in your business, managing employees, constantly delegating tasks, keeping track of your financial health, and tackling your To-Do list that seems to never end. Typically, the last thing on your list is anything related…
It’s not easy being a small business owner. Around 50% of small businesses last less than 5 years according to the Bureau of Labour Statistics. Why is that? There are various reasons such as not understanding consumer demands, failure to adapt to new challenges, improper use of funds or not intelligently investing in any digital…
Building a business can be hard enough. Then there can be that added pressure with your online presence to stay relevant. Some of those ways include creating content that drives traffic to your site, a consistent social media existence, and producing video content that exposes your brand well. These are all exceptionally done if you…
First impressions are important in whatever new environment you’re engaging. You want to look well-put together, presentable, approachable, and professional while letting your personality show all at the same time. It can be exhausting to get stuck in this hamster wheel of possibilities on how to present yourself. And no matter what you choose to…
Building a brand comes with challenges. It seems that there are specific challenges tech startups face that other companies don’t when it comes to branding. You don’t want to pour your effort, time, money, blood, sweat, and tears into your product and services to then receive zero sales. There are only a handful of customers…
If you’ve lived in the same home for 15 years, you may feel an urge to put a fresh coat of paint on the walls. Or possibly put some new curtains on the windows. Something to spruce up the place and feel fresh without tearing the entire structure down to rebuild. That’s similar to refreshing…