The way that businesses are advertising themselves has changed significantly over the course of the last 30+ years. There are new outlets, platforms, and terms being used due to the digitalization within the world of marketing nowadays. Digital marketing and digital branding being two of the most prominent ones.
Digital branding is typically used to loosely describe the various ways a business draws in customers online. Digital marketing falls under the branding umbrella but is more laser-focused on a particular service or product within the business. They are both critical elements for your business to thrive over time. You will utilize different aspects of marketing like SEO, social media, content marketing, influencer marketing, and online advertising.
The Differences Between Digital Marketing And Digital Branding
Though you may have heard these terms used interchangeably, they do differ in a multitude of ways. Let’s breakdown the differences. Digital marketing is focused on pushing a particular service or product based on its benefits to the consumer. However, digital branding is the overall highlight reel that promotes the underlying values that your company has. Both benefit from the other.
When your business replaces or discontinues a product or service, the digital marketing efforts and budget will shift to the new product or service. Your branding will remain intact and maintain itself, no matter the rotation of products and services your business may have. Branding sticks in a consumer’s mind once they’ve made a purchase and/or think of when they need a specific product or service. With digital marketing and digital branding, your branding is a long-term marketing strategy while marketing is short-term. Digital marketing is one of the best ways your company can get one-time buyers. Hopefully, your branding is strong enough to create lifelong consumers.
The Importance Of Both
It doesn’t matter the size of your company, you need to invest time, effort, and money into your digital marketing and digital branding. This is especially true for those small to medium-sized businesses. Around 50% of small businesses last less than 5 years according to the Bureau of Labor Statistics. This is due to various reasons such as not understanding consumer demands, failure to adapt to new challenges, improper use of funds or not intelligently investing in any branding, marketing or advertising. It is known that around 70-80% of people will research online first before physically visiting or investing anymore time into a brick-and-mortar store. Your presence online matters.
Every business owner wants to succeed. In order to do that in this day and age, there is no question or doubt that you must invest in your digital marketing and digital branding. They are critical pieces for your organization to truly flourish and maintain success over the years. At Dorian Solutions, we can help your branding and marketing efforts with services like SEO, social media, website and software development, etc. Call us today to find out more about our services!