For businesses of all sizes and in each industry, it’s crucial to know your essential marketing tools for success. Nowadays, we are able to use social media platforms to educate or promote a product or service that you’re offering. It’s one of those essential tools. Another absolutely necessary tool that you should already be using is search engine optimization marketing.
You may have already heard of your competitors using search engine optimization (SEO) marketing campaigns in order to gain more traffic to their website, but how do they do it? What should you know before investing in one of these campaigns?
Should My Marketing Team Create an SEO Marketing Campaign?
We can’t stress the idea that having an online presence should be of the utmost importance for your company’s marketing campaigns. Whether it’s in-house or outsourced, you need people who know the ins and outs of SEO marketing strategies. If you have people on your already-existing marketing team that know SEO well, try them out. If you’re looking to hire someone to take on these tasks, start your vetting process now. How do you know they’re the right person or marketing company for you?
Whoever you end up hiring, give them time to see if the results are worth your investment. Depending on your purchased package, one month is probably not enough time to gain results. Give at least 3-6 months to see if traffic is coming your way due to your search engine optimization marketing campaign.
What the Experts Should Know
For exceptional SEO marketing campaigns, you should be able to attain strategically chosen keywords, have valuable content for your target audience, and knowledge about how your customers find you. These are important pieces to the puzzle of a marketing campaign. You can expect trial and error when creating a marketing plan; however, you want to see a data-driven plan that intends to create repeat business for you.
Here are the elements to look for in a search engine optimization marketing plan:
- Quality content
- Optimization of your content
- Responding to technology trends
- Testing your website
- Knowledge of your competition’s actions
- Usage of alt text, headers, and external and internal links
There is a plethora of avenues in collecting accurate digital marketing data, whereas traditional marketing mediums do not. Businesses and search engines rankings move quickly online. You’ll be able to see if certain keywords are bringing customers to your website. It’s important to optimize every page on your site, use at least two headers on each page or blog post, add alt text to each image used, and always have external and internal links throughout your site.
SEO can be tricky and fickle sometimes. If your competitor changes the construction of their online presence, it affects you. Stay proactive. No matter who you have working for you, always do your own research about the best ways you can stop at the top in your industry and/or community.
SEO Marketing with Dorian Solutions
At Dorian Solutions, we look forward to collaborating with our clients and finding new trends to boost their SEO ranks. We offer services from creating to maintaining your website, marketing strategies and content, and producing social media that engages your target audience. Call us today to find out more about our social media marketing packages!