Backline does the work.
Raw content in. Finished posts out.
Built around your operation, run by your team or ours
Everything you create and collect gets turned into short clips, social posts, and daily updates in your brand's style. You spend about fifteen minutes a day choosing what goes out. We build and run everything before that.
Your content exists. our coverage exists. What doesn't exist is the afternoon somebody needs to turn it into a week of posts — and then the next afternoon, and the one after that. Doing more means hiring more — or does it?
We build a system around how your operation actually works, automating the workflow using what's proven across the industry. Your team focuses on the content and the message, not on how it gets made. We'll automate collection and production of this content to fill your digital channels. Full service if you'd like, or we'll train your team to handle it.
Editing
Automated editing and stock footage augmentation for podcasts and video — cuts, pacing, cleanup — built to your standard.
Clipping
Long-form content cut into short, captioned clips in your brand style, sized for every platform.
Aggregation
Press, reviews, news, and mentions about you, collected automatically and turned into branded posts daily.
One weekly podcast becomes:
- A fully edited, augmented long-form cut
- 4 mini-episodes a week, built from existing footage
- 1–2 shorts a day, every day
Running alongside it:
- 3–5 news posts a day, aggregated from industry coverage
- Continuous monitoring of mentions and social activity
- Collection, formatting, and posting — all automated
- Website updated with each new item