As a small or medium-sized business owner, you have to wear multiple hats throughout the day. You are leading the way in your business, managing employees, constantly delegating tasks, keeping track of your financial health, and tackling your To-Do list that seems to never end. Typically, the last thing on your list is anything related to branding or marketing. And your website falls underneath those categories. If you don’t have a website, get started now. If you do, you need to invest in website management.
Due to the large workload small and medium-sized businesses have, more and more companies are outsourcing their website management and development needs. Even larger companies (i.e. Slack or Google) are outsourcing this task as well. It can become one of the best investments you make that will pay back in dividends over time.
What Services Qualify As Website Management?
This is a great question, and one that we hear often. Website management is a broad term. It entails various services that can be combined together in order for you to focus on building your business, while the website manager builds your digital presence. When outsourcing a company to manage your site, anything that is website related work can fall under website management. However, it is commonly broken into three categories: website support, security, and content management.
Let’s Look At Each Website Management Category:
Support can be a multitude of things. It’s the “catch all” category since it covers various items in website management. These services could include some of the following:
- Layout tweaks of your website
- Changing your navigation menu
- Adding/changing email addresses
- Helping with password management
- Answering any website-related or online presence questions
If you are outsourcing website management, this is the service that you must have in your package or deal. Why is it a “must have service”? To put it simply, it’s the most important component of any management service. Cyber criminals and hackers are constantly on the attack, and they are getting smarter and faster by the minute. A majority of attacked are even automated and designed to infect your visitors’ computers via your site. They can phish for your customers’ information by using your site as their platform for infection. It doesn’t matter how big or small of a business you are, you will always be a potential victim. This means you should always be on the defense.
You need someone on your side that can set up passive firewalls and other things to block these potential hackers. It’s crucial to have passive and active website management on your side. Active management would include up-to-date website architecture and malware scans for your site. You do not want your website to be compromised, and this is the best defense system out there.
Your website should regularly be pushing out new content. It’s one of the most important factors in having a successful website. If you’ve noticed within the past decade or so, companies have been publishing blogs, articles, fixing their main pages, adding original photos, creating videos and more. Why is that? Without getting into all the technical terms, they are trying to gain positive SEO (search engine optimization) in order to appear higher on search engines (i.e. Google, Yahoo!, etc.). If your outsourced website management company can develop content for you, it is worth your investment. When you are higher ranking in search engines, you are seen as a more trustworthy business to consumers.
This is not as simple as writing a blog and posting it on your website. There must be proper formatting as well as understanding SEO and HTML for all new content – even photographs. Creating and optimizing new content is an art and a science.
If you are looking for exceptional website management services, call Dorian Solutions. You can finally cross this off your To-Do list and rest assured that your site is taken care of. Find out more information about our services today!