Your marketing performance matters. But how exactly do you measure how it’s doing? In order to determine the effectiveness of your strategies, you can break down your marketing performance by leads. When you measure your lead value, it can tell you if that marketing campaign is making money. You don’t want to spend more trying…
First impressions are important in whatever new environment you’re engaging. You want to look well-put together, presentable, approachable, and professional while letting your personality show all at the same time. It can be exhausting to get stuck in this hamster wheel of possibilities on how to present yourself. And no matter what you choose to…
Building a brand comes with challenges. It seems that there are specific challenges tech startups face that other companies don’t when it comes to branding. You don’t want to pour your effort, time, money, blood, sweat, and tears into your product and services to then receive zero sales. There are only a handful of customers…
If you’ve lived in the same home for 15 years, you may feel an urge to put a fresh coat of paint on the walls. Or possibly put some new curtains on the windows. Something to spruce up the place and feel fresh without tearing the entire structure down to rebuild. That’s similar to refreshing…
Solidifying your company’s colors and logo can be a difficult process. Once you’ve done that, you can finally move on to branding anything and everything you can. When you create a variety of marketing materials with your branding, your brand can take off at the speed of light. This is why you need branded sales…
Companies are either starting or wanting to have successful and long-lasting content marketing. Some companies have success with content marketing; however, without a strategy you are at a great risk of wasting your efforts. Don’t play around with Lady Luck when it comes to your business. Almost 65% companies say that one of the greatest…
Social media is considered to be a tool that B2C (business to consumer) companies use frequently and tend to excel with in regards to their sales. But, what about B2B (business to business) companies? It’s not often that you can apply one solution to two extremely different equations and receive the same results. You don’t…
Think about how you would go about buying something back in the 90’s. Hard to think about, huh? It typically would involve either a commercial, printed ad, or some signage you spotted driving by a store. If it was an item that was more complex or pricey, you would have probably called a few stores…
Since no two companies are the same, you need to find what works best for you. One item that sets every business apart is your marketing funnel. Your marketing funnel should reflect your customers’ needs and business model in order to succeed. Creating your marketing funnel is not definitive, but we know 6 apps that…
It seems that we have entered the dawn of a new era when it comes to giveaways. You want to keep it exciting and fresh for your customers loyalty and attract attention of new customers. Unfortunately, you can lose traction with print and digital advertisements, rewards programs, and offering coupons. Simple discounts and promotions just…