Is your marketing strategy working? How do you find the answer? First, you need to know what a lead is worth.

Lead Value: what is it & how to calculate it

Your marketing performance matters. But how exactly do you measure how it’s doing? In order to determine the effectiveness of your strategies, you can break down your marketing performance by leads. When you measure your lead value, it can tell you if that marketing campaign is making money. You don’t want to spend more trying…