It seems that we have entered the dawn of a new era when it comes to giveaways. You want to keep it exciting and fresh for your customers loyalty and attract attention of new customers. Unfortunately, you can lose traction with print and digital advertisements, rewards programs, and offering coupons. Simple discounts and promotions just aren’t cutting it anymore. This means every business needs to stay on their toes and think of new marketing strategies by developing unique business giveaways.
Effective Ways To Promote And Conduct A Giveaway
Having a strong social media following is the perfect way to engage with your customers. Whether it’s FaceBook, Instagram, or Twitter – having a presence on social media platforms allows you to instill loyalty in your followers as well as gaining new business quickly. Nurture those platforms with creative and consistent content.
Carrying out your unique business giveaways via social media expands your reach to new customers a lot easier than an email giveaway. These giveaways don’t feel as transactional or like an overt marketing pitch as others do. Even if you are exchanging an entry for a social following or an email address. Here are a few tips for conducting your unique business giveaways:
- Pick your entry parameters i.e. “Like to Win” contest, tag a friend in the comments, or participants must post an original picture with your products/at your store
- Don’t forget your terms and conditions
If you do not have an existing social media following, then you can always find a partner company/brand with a strong following. Team up with them on your giveaway to get the word out about your company.
Trending Unique Business Giveaways
For social media giveaways, the service or product you’re giving has something to do with your organization. If you are at a trade show or expo, your unique business giveaways are typically promotional materials. With every year emerges new trends that influence each market. It helps to know what your customers are looking for in the promotional space and to recognize the trends. No matter what, invest in quality products because you don’t want to give yourself a bad name.
Here are three categories of recommended unique business giveaways that are trending this year:
#1: Mobile Phone Peripherals
- Card Holder with metal ring
- Wireless phone chargers
- Power banks
- Bluetooth speakers
#2: Products With Subtle Branding and Retail Value
- Campfire mugs
- Canvas backpacks
- Jackets and vests
#3: Eco-Friendly Products
- Recyclable coffee mugs
- Washable paper bags
- Paper or reusable metal straws with case
One overall tip to keep in mind is determining what you want out of your giveaway. Do you want to engage with your existing customers? Do you solely want to drive traffic to your business? Or is it to grow your social media following? Whatever it may be, stay focused on that end goal when creating your strategy. This will determine how much you’re willing to give away. Your first few giveaways may not function as expected, but we all live and learn. So learn what works for your demographic, adjust, and you’ll reap the rewards in the end.