Websites have more weight today than they did in the early 90s. Since everyone has access to the Internet, let alone access over their phone, your website needs to “shine like the top of the Chrysler building”. Your website should act as your sleepless salesman and marketing campaigner. All of this means that you need to know how to use your website to streamline your business.
A successful business website is well-managed with consistent maintenance, care, and attention applied to it. It’s ideal for your site to look and act efficiently with great purpose behind it. Every business can benefit from learning how to use your website to streamline your business. It’s difficult for every business owner to look at their site without bias, but it’s best to try. When you are able to look at your content through a prospect’s lens, you’ll notice that the following tangible tasks applied to your website can help you streamline better.
You want your website to streamline your business:
Make Your Content Lean
Here’s the best piece of advice you can get: you do not need to explain every detail of your business on your website. In order for your website to streamline your business, you need copywriting that is digestible, concise, to the point, and always let your visitors know how to get more information about your business, products, and/or services. Your goal and purpose with copywriting is to get your visitors to take a specific action, so make that clear with every page.
This means that you need to clean up any overlapping messaging throughout your pages. Since every piece of copy should be concise and to-the-point, there is no need to repeat an idea, concept or aspect of your business on each page. If you go through your site and treat each page as recommended, you are on the right track for your website to streamline your business.
Menu Items On Your Main Navigation
When your website has more than seven links across the top of your main navigation, you may be in trouble. Again, you want everything on your site to be clear and concise, which goes for the number of your menu items as well. You don’t want your visitors to be scared, overwhelmed, or skip over important items if you have more than seven items on your main navigation. If you limit the amount to your top-level navigation, you’re increasing the likelihood of visitors continuing on your site. Going a step further, this will even help boost your SEO. How? If you have fewer links on your homepage, this means that your links can be better utilized on interior pages. This helps them rank well in searches across the board, and that’s what you want and need for your website to streamline your business.
There are plenty of practical ways for your website to streamline your business. You want every piece of your website to encourage your users to take specific actions. In order to do that, you want a site that is clean, easy to understand, and concise in all facets. If you need help or want to know more ways on how to use your website to streamline your business, Dorian Solutions can do just that for you. We use our knowledge and expertise in marketing and website building, collaborate with clients, and create content that suits you, your values, and your business well. Call us today to find out more!