The importance of having an online presence is quite different now than it was in the early 90’s. Even digital marketing and digital branding have had a significant evolution over the last 5 – 10 years. Consumers used to view the Internet as a sketchy marketplace; however, your organization is seen as more trustworthy and reliable now if you do have a prominent online presence. How times have changed! With the boom of technology, your website is a critical element for any business to thrive. You may be looking to refine, redo, or start designing your website. First, you’ll want a collaborative and dependable web designer. That means it’s time to search for the best web designers, contact them and listen to their website design sales pitch to conclude who you’ll work with. This is a major decision, so take your time and adhere our advice to find the right web design fit for you.
A Website’s Function
To a business owner, your website should function as the salesperson that never sleeps. It’s a 24/7 sales rep that reflects your company, values, and brand. To a web designer, a website is a piece of art that represents your organization, values, brand, and business goals. When you are listening to a website design sales pitch from a designer you admire, make sure they don’t solely focus on the elements of aesthetics. They may be an artist with design, but they also need to serve you a product that functions exceptionally well. A great web designer may offer specific benefits like personalized images, trackable metrics, enhanced productivity, and targeted advertising. Remember that websites are costly, so a web designer should spell out the costs for any and all the features they offer.
Ask About SEO and Samples For Your Website Design Sales Pitch
Before meeting the web designer or firm for a website design sales pitch, you’ll want to inquire about a portfolio. It’s great to see the work they’ve already designed. You may not like every design that they’ve done, but that may be due to the client’s desires. In your meeting, you can ask about past clients’ needs/wants and make your own conclusions on their capabilities in design and collaboration.
If your website cannot be easily found by consumers, then what is the point? You’ll want your site to rank higher on search engines. Ask your potential web designer if they offer a site that can be easily used for search engine optimization (SEO). It’s great when you find someone or a firm that can create optimized content that is relevant, useful and appealing to search engines. Keep in mind that very few web design professionals are also SEO experts. However, it doesn’t hurt to request search engine benefits during their website design sales pitch.
Your website should be user-friendly on any device. Your web designer should be able to answer your questions, and willing to find an answer if they are unsure. Come prepared to any website design sales pitch with your ideas, needs, and questions. You’ll be working with this designer or firm for a few months, so be open to a long-term relationship with them. At Dorian Solutions, we provide a collaborative experience with websites, SEO content, custom software, and web applications in the greater Chicagoland area. Call us today to find out more about our services!